Liuzhou Ping did not expect that, as chairman of Qingdao Yatai Electric Appliance Co., Ltd., in the same place, he launched almost 3 years ago set up their own "in John Winton" coalition hands, "buried."


4 14, Qingdao Kylin Crown Hotel on the first floor. When Wang Jianguo, chairman of Jiangsu Five Star Group announced the acquisition of Yatai, Shandong market began to expand, Liuzhou Ping received two consecutive calls.


"Yatai is a poor girl, now to the one down the door of the rich plug-law." Liuzhou Ping his face haggard and yet full of humor. He said to himself, "if not April 11 of a crisis ... ..."


The side of the Jian-Guo Wang has repeatedly laughed out loud.
Industry, said with the acquisition, China's home appliance industry alliance "in John Winton" may be out of the total collapse of Yin Yatai.


"In John Winton" Union was established in July 2002, originally from Beijing Dazhong, Shanghai Yongle, Henan Tongli, Qingdao Yatai, Chengdu Department Store 5 appliances initiated the establishment of distribution companies. Later, five cross of Zhejiang, Guangzhou East Chak Ming, Shenzhen, and a number of companies joining up to now has grown into 10 major cities across the country's appliance marketing chain. The Liuzhou Ping time is the most positive, enthusiastic proponents.


Lightning changed hands Liuzhou Ping think this has come some day soon.
The Five Star Group Executive Vice President, Wang was very happy to describe the acquisition process:


4 4, Wang went to Qingdao and Liuzhou Ping secret talks, this is the first formal contact; 3 days, Jian-guo to Qingdao. The next day, a day after Wang Liu secret talks, the two sides signed the contract; 10, five-star led to vice president of Qingdao, on the Yatai inventory, personnel and other assets inventory; 20, five-star Qingdao segments, completion of the acquisition.

Previous situation is that Beijing Dazhong has been nearly a year with Yatai negotiations, and had frequent contacts with their Wing-lok.


Liuzhou Ping said, Yatai into 11 five-star due to an emergency.
"Yatai money chain problems, some manufacturers stopped supply to us. We have been 'in John Winton' Union members of the contact, want relief. But then, they changed their attitude temporary increase in chips. "


"At this point, five-star out his hand. The success of the negotiations between us, in addition to both cultural, spiritual and strategic similar, there are also human reason."


The above statement, Dazhong and Yongle Electrical caution. Large and medium Vice President Lv Deming said he did not know the negotiations with Yatai; and Wing-lok, Chairman Chen Xiao said that two years ago was that there had contact with, but ultimately to nothing. "Five-star picked up a great deal, and I myself are losers." Liuzhou Ping said, leaving the tail on enterprise restructuring and financial chain where the problem is its Active Role.


However, the five-star privately expressed a high level, diversified and mismanagement is the root of their failure. He said Yatai joint operation with the Shanghai Jiaotong University has educational programs, ended in failure, which is directly associated with capital chain.


Liuzhou Ping received the field or in humor. He said, embarrassing, 3 years ago, is in the Crown Hotel, 8th Floor, Kirin, he and Dazhong and Yongle, Tom Lee, the composition of a department store in Chengdu, "in John Winton Electric Marketing Co., Ltd." Now that he has first out.


Union = M platform? "With the five-star White Ya Tai, 'in John Winton' From the formal point of view, has been completely neutralized." Jian-Guo Wang said, "In fact, the Union has almost become a platform for acquisitions between members, already exist in name only. "


The outside world is agreed that the alliance is to the parties "reached the United States (


States United States ) Anti-Su (Suning). "It is reported that, for the maintenance of internal interests, was first established, there was an agreement: the other members of the League shall not intervene in the market.


Wang Jianguo said the inception, "in John Winton" became Dazhong and Yongle into each other's markets platform and tools.


First breaking the rules is that Beijing Dazhong Electronics. It would be back in action two years ago: First of all shares of Qingdao Yatai, first entered into the market. However, there are rumors that after this operation is not ultimately successful.


Shanghai Yongle was tit for tat, which have acquired the Tom Lee and Dong-Ze, and start with "in John Winton" to enter the Beijing market. Deputy General Manager of the history of the original medium and large switched to the Wing-lok, next after the end of last year, significantly accelerating the pace of Paradise. Today, it already has a store. The Wing-lok, Marketing Manager of Beijing Branch, said Lu Jinsheng, May, Paradise will open a second store.


Sun Weimin, vice president of Suning Appliance, said Yatai is the home appliance industry out of the norm and the integration process, maturity is a must home appliance chain. "In fact, integration has been the theme of home appliance retail channels. 10 years, nearly 90% of the retailers out of the industry."


Union in the future?


"Yatai out normal does not prevent members of the League and out, it will not interfere with their specific business." Chen Xiao said.